CHEERWINE

Showcase the collaboration between Cheerwine and The Avett Brothers, the design approach focused on the band's folk-rock roots and authentic, introspective lyrics. Using a blend of hand-drawn elements, and evocative typography conveys the band's artistic vision while connecting with their devoted fanbase. The focus was on capturing the brand's essence of southern charm and timeless appeal. Incorporating vibrant and refreshing imagery, along with jovial copy that celebrates the unique flavor of Cheerwine. Utilizing a mix of lifestyle photography, playful graphics, and nostalgic references to the brand's heritage created an inviting and relatable presence on social media.